From 2008 to 6500 yuan / kW in 2009 down to 5400 yuan / kW, to 2010, below 4,000 yuan / kW, and now, more fans began to offer less than 3,500 yuan / kW, compared with three years ago almost cut , the major domestic manufacturers of wind turbine prices gradually approaching the "last line of defense", walk in business life on the line small wind turbines between profit and loss.
Landed in the "small alley"
, fan price war intensified.
"At present, there is a certain degree of price decline fan of excessive, irrational down." Goldwind Science and Technology Co., Ltd. (hereinafter referred to as "Goldwind") Yao, director of public home wind generator affairs says the rain.
The data show that between 2007 and 2008, the fan prices down 13.3 percent to 6,500 yuan per kilowatt, the downward trend in 2008 and 2009 increased 18.5% to 18.9% into 2010. "So after roughly 10 months the price per kilowatt will drop $ 500, now reduced to six months, four months or less, irrational price war could lead to potential quality Horizontal wind turbines risks." Yao-yu said.
Early April 2011, rejected U.S. Sinovel superconducting energy equipment maker’s goods, events, had caused uproar in the industry, returns behind the reflection of China’s wind power business into a cash flow of the precarious situation. According to the Sinovel results published in 2010 showed growth in both revenue and profit situation, the 2010 Love sharp wind power generated from operating activities Net cash flow is negative 10 billion, while in 2009 this figure was 13.8 billion.
Coincidentally, Goldwind the first quarter of 2011, home wind turbines announcement that it expects January to June 2011 net profit decline over the previous year does not exceed 50%.
"At present, companies are under the stalemate in the cost line, in terms of some companies is even lower than the cost line." Goldwind Zhou Tong, director of strategy and planning is no denying the fact that if this situation lasting three to five years, then fan manufacturers probably will be nothing left.
Foam boosting blowout
Needless to say, the biggest wind power market is subject to contradictions and network constraints. But the other side, China’s wind power market, the rapid development gave birth to too many business and competition, but also accelerated the formation of foam in this industry.
Ping An Securities Research report, has experienced five consecutive years "blowout" fast-growing wind power industry, the growth rate has begun to decline in 2010 to 37%, while total domestic machine wind turbines manufacturers nearly one hundred, the total capacity in 2011 will reach 29GW, while the actual demand of only 15GW ~ 18GW.
Zhou Tong seems in the past few years, wind power equipment industry to double growth, the rapid development of high-profit induced by a large number of manufacturers flocking, and customer focus on five power generation companies to meet the development conditions of the wind resources are dwindling. "All of the factors pressing in the power industry lookout a small alley, now contributes to the bottleneck effect."
And even worse is that the price plunged so many fans off guard companies.
"In the past the fan industry has been enjoying the benefits of wind turbine generator rapid development, but now prices magnitude of the efforts of hard for everyone to form a great psychological impact." Zhou Tong admitted.
Although the industry as a whole into the next ramp, the vicious cycle of competition remain.
In the joint venture company for wind turbine equipment seems fan companies in the wind power project bidding in order to compete with successful low-cost and lower prices, even not surprising. "To survive we had to bite the bullet and move forward, the first tier of the past, fans can not lose business market share, second and third tier companies will need to gain greater market share, so the prices become each other flame weapons. Not small wind turbine equipment is not a state-owned enterprise background, is a listed company as a support, you can get other businesses to subsidize the profits of this part of the business losses, some capital and technology companies is relatively weaker escape. "
According to reports, although the total number of domestic companies close to 100 fans, but the actual operation and the formation of a certain size, only 30 or so, and that 30 other companies have begun to slowly withdraw from the market.
Reshuffle is about to begin
This fight, the profit is followed, the company first and foremost consideration is how to survive in the market.
"Prices have margin of safety, that is, cost of quality, if the security context of through industrial scale, technological progress, management can promote the refinement of the decline in prices in a rational manner, and the current decline in non-rational." Face of pressure , the joint venture company for wind turbine equipment concerns, price competition will increase the quality of risk.
"Now the price has been reduced to 1.5MW turbines 3500 wind generator yuan per kilowatt or less, but I personally think that prices will not be a long-term trend, with the wind power technology requires more and more, prices will likely remain at this level or slightly up. "one general manager said the wind power development.
He further explained that in recent years, look at the development of Chinese wind power market, wind power generation equipment, the price of becoming less and less tender, but some fans frequent quality issues, technical issues such as non-compliance but also to developers miserable. "Developers should not blindly pursue cost per kilowatt, but pay more attention to the cost of electricity from the wind farm investment, wind farm operation and maintenance costs and the consolidation of power generation to consider a longer-term vision and quality evaluation of fan efficiency. "
Qin Haiyan, China Wind Energy Association, said the power domesitc wind turbines issue now outstanding, the market slowdown, the deterioration of the competitive environment, the wind power industry is indeed facing great pressure on the fan equipment reliability requirements more stringent, the more technical requirements to higher capital, technology, management of powerful enterprise to win.
"Wind power equipment industry has begun to reshuffle." Shi Pengfei, vice president of Chinese Wind Energy Association this prediction.